Project Details

A volunteer committee of 25 residents worked to develop brand identity elements (logos and taglines) based on your input about Hermiston. The concepts were shared with the community via a survey to gain broad input before adoption.

More than 1,100 people who live and/or work in and around Hermiston shared their opinion about two logo and tagline concepts earlier this spring as potential elements of a Hermiston community brand. The community-preferred logo and tagline (shown above) were subsequently adopted by both the city council and Chamber of Commerce board as the official Hermiston community brand.

Thank You Hermiston!

The “Where Life is Sweet” community brand reflects your feedback and comments. We appreciate the time you took to share your thoughts! The official public launch was held at Funfest on July 9, 2016. We hope you were able to join us.

Latest News

New Brand Launched at Funfest — East Oregonian

“Where Life Is Sweet” brand kicked off at Funfest

From flying dogs and souped-up lawn mowers to chainsaw carvers and live entertainment, the fun was spread across downtown Hermiston Saturday during the annual Funfest celebration.

Read About the Launch Here

Hermiston: Where Life is Sweet! — KNDU TV

Hermiston’s new brand debuted today

Hermiston: Where Life is Sweet! That’s the new saying around town…

Read More Here

Funfest Offers Something for Everyone — Northeast Oregon Now

Hermiston “Where Life is Sweet”

Flying wood chips, impressive music, food, games and outlaw lawnmowers took over downtown Hermiston on Saturday during the annual Funfest put on by the Hermiston Chamber of Commerce.

Read the Full Article Here