Project Details

A volunteer committee of 25 residents worked to develop brand identity elements (logos and taglines) based on your input about Hermiston. The concepts were shared with the community via a survey to gain broad input before adoption.

More than 1,100 people who live and/or work in and around Hermiston shared their opinion about two logo and tagline concepts earlier this spring as potential elements of a Hermiston community brand. The community-preferred logo and tagline (shown above) were subsequently adopted by both the city council and Chamber of Commerce board as the official Hermiston community brand.

Thank You Hermiston!

The “Where Life is Sweet” community brand reflects your feedback and comments. We appreciate the time you took to share your thoughts! Don’t miss the public launch at Funfest on July 9 at 10:45 a.m. on Hermiston’s Main Street Stage (located on the corner of 2nd and Main Street).


Latest News

Hermiston Community Brand Public Launch at Funfest

Public Launch at FunFest!

The City of Hermiston and Chamber of Commerce will host the public launch of the “Where Life is Sweet” Hermiston community brand July 9 at Funfest in downtown Hermiston.

Read About the Launch Here


Launch Date Announced

Launch of Hermiston Brand Set for July 9!

Following the approval of the Hermiston City Council, the Hermiston Chamber of Commerce Board of Directors voted likewise to adopt Hermiston’s new brand with its logo and tagline.

Read the entire article Here


City of Hermiston Ok’s Brand

Green Light

With the support from the Hermiston community, the Hermiston City Council voted this week to adopt a new brand for the city.

The Hermiston Branding Committee unveiled the new look and tagline for the Hermiston brand which features a round logo that incorporates both a watermelon and the Hermiston Butte.

Read the entire article here.